Xenia Hotels Get a Second Life: Historic Properties Lead New Era in Greece’s Tourism

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Greece’s Public Real Estate Company (ETAD) is mounting its sights connected a caller epoch of tourism development, with a strategical absorption connected modernizing Greece’s historical Xenia hotels, thermal springs, and seaside properties.

At a presumption during the 89th Thessaloniki International Fair (TIF), ETAD CEO Iro Hadjigeorgiou highlighted a dual mission: to pull important concern and to physique caller destinations that payment section communities.

This strategy taps into a broader trend, arsenic noted by IOBE General Director Nikos Vettas. With an aging Europe driving accrued request for wellness and wellness services, Greece has a unsocial accidental to capitalize connected assets similar its thermal springs.

“If Greece does not utilize its assets successful a timely manner, competitors from the European southbound will,” Vettas warned.

Xenia and thermal outpouring projects acceptable to reshape section economies

The program moves beyond elemental spot absorption to make sustainable, semipermanent value. On the Xenia front, tenders for the historical hotels successful Drama and Kozani are nearing a last stage. The contention for the Xenia Ouranoupoli has concluded, portion a large spot successful Chania is successful the readying phase.

In Athens, a high-stakes contention for the Vouliagmeni Coast has attracted six salient concern schemes, with fiscal offers expected by the extremity of September. Another tender for Kalamitsa Beach successful Kavala is besides successful the works.

Furthermore, ETAD is looking to leverage its portfolio of thermal springs, a earthy acceptable for the burgeoning “wellness tourism” market. This includes the Kaiafas Thermal Spring and the springs astatine Methana, which person important imaginable for integrated edifice and wellness investments. The ongoing €50 cardinal improvement by the Mitsis Group successful Kammeni Vourla is simply a premier illustration of this model.

The strategy besides includes the erstwhile Government House successful Thessaloniki, “Palataki,” which is being prepared for a caller beingness arsenic a taste and tourism destination with a absorption connected sustainable public-private partnerships.

By taking a selective, step-by-step attack to its astir promising projects, ETAD aims to reposition itself arsenic a cardinal operator of economical maturation and societal value.

Xenia hotels astatine the helm of Greece’s post-war tourism strategy

The “Xenia” hotels, initiated arsenic portion of Greece’s post-war tourism strategy, aimed to showcase the country’s earthy quality and pull planetary visitors.

Today they basal successful galore areas of the state similar ghosts of a past that began with the ambitious volition to make a home tourism industry.

Implemented from 1953 to 1967 nether the Greek National Tourism Organization (GNTO), the programme included hotels, motels, tourer kiosks, and organized beaches strategically located crossed Greece. This ambitious task was pivotal successful promoting Greece globally, leveraging tourism arsenic a cornerstone of economical betterment pursuing World War II.

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