By Julian GOMEZ & Damaso Jaivenois
Published on 19/09/2025 - 10:41 GMT+2
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The study, published by online nutrient transportation institution Foodora, included information from Austria, Czechia, Hungary, Finland, Norway and Sweden.
The survey revealed that sushi, for instance, has experienced the fastest-growing request for nutrient transportation successful Stockholm and Helsinki. In Oslo, transportation orders for sushi accrued by astir 14% successful 2024 compared to 2023.
It besides highlighted that, surprisingly, suburbs person overtaken metropolis centres arsenic the superior destinations for delivered food. Some outer districts astir Budapest oregon Prague, for instance, spent up to 20% much than the mean successful the interior city.
The survey besides reported an summation successful market deliveries, with consumers filling their transportation baskets with fruit, vegetables, dairy, and different items similar idiosyncratic attraction products.
In 2024, deliveries of effect and vegetables grew by 15.7% successful Stockholm, and by astir 69% successful Oslo, portion request for indispensable groceries accrued by up to 15% successful Budapest and Prague.
Central to mundane lives
The study's authors underline that, successful presumption of nutrient delivery, they spot a displacement "from convenience to consistency."
"Convenience is nary longer conscionable astir getting thing quick. It’s astir societal fabric, identity, and changing definitions of comfort."
They reason that the rising power of suburban families, the increasing request for planetary cuisine, and the renewed absorption connected mundane essentials are making transportation a "central portion of people’s lives."
The study further explains that accelerated transportation of mundane items—which it labels arsenic "quick commerce"—is nary longer conscionable astir snacks and last-minute cravings; "it is becoming portion of people's regular routines."
In this regard, the survey claims that "non-food categories" similar "erotic product" and idiosyncratic attraction items proceed to scope caller heights, peculiarly successful cities similar Prague, Oslo and Budapest; European capitals, the survey concludes, wherever "curated, higher-margin baskets bespeak evolving household needs."