Watch: Meloni's AI warning highlights Europe’s fight against ‘nudification’ apps

Published on 08/05/2026 - 10:25 GMT+2

It was a bold determination by Giorgia Meloni. This week, the Italian Prime Minister posted an AI-generated representation of herself successful underwear, a representation that had already been circulating connected societal media. It was intended arsenic a warning: if this tin hap to a caput of government, it tin hap to anyone.

However, the European Union has already been moving to tackle heavy fakes.

So what precisely is changing?

On Thursday, the EU reached a woody to prohibition alleged “nudification” apps — the tools utilized to make non-consensual sexually explicit images and videos done artificial intelligence. The determination matters because, portion nationalist figures whitethorn person lawyers and platforms astatine their disposal, astir victims bash not person specified resources astatine hand.

The measurement is portion of a wider revision of the AI Act, the EU’s flagship authorities connected artificial intelligence. The broader overhaul aims to streamline the archetypal rules and marque them little burdensome for companies processing AI technologies.

EU authorities usually advances astatine a glacial pace. But connected this issue, Brussels has sped up the process. The prohibition connected “nudification” apps is expected to go afloat enforceable crossed the bloc by December.

What if you go a unfortunate earlier then?

For now, existing privateness laws inactive connection immoderate protection, peculiarly the EU’s GDPR framework. Because your representation is considered idiosyncratic data, individuals tin invoke the “right to erasure” — a ineligible mechanics to unit platforms to region fake content.

At Euronews, we cognize this each excessively well. Our journalists and reporting person repeatedly been targeted by AI-generated fakes, with voices manipulated and images stolen by coordinated disinformation campaigns oregon adjacent outlets similar Russia Today.

We study these incidents whenever they occur. And if you find a deepfake of yourself, the proposal is simple: bash not hold to enactment - you should study it too.

Watch the Euronews video successful the subordinate supra for the afloat story.