Supermarkets: Higher turnover thanks to price increases and not consumption

The show of the Greek supermarket assemblage confirms the continuation of its maturation trajectory, albeit with a wide dependence connected terms increases alternatively than connected volume-driven consumption, according to information from the marketplace probe steadfast Circana.

Turnover accrued by 6.1% successful 2025, reaching 14.1 cardinal euros, up from 13.3 cardinal euros successful 2024.

This upward trend has further strengthened astatine the opening of 2026, with the archetypal two months signaling a 9.0% increase, arsenic income roseate to 2.16 cardinal from 1.98 cardinal successful the corresponding play of 2025.

The marketplace structure remains stable, with packaged products (fixed barcode) accounting for 76.5% of total value successful the archetypal two months of 2026, and weighed (random weight) oregon free products for 23.5%. However, the second are gradually expanding their share, reflecting the strong momentum of caller products.

Food continues to beryllium the halfway pillar

Food products stay the superior pillar of the market, accounting for a total stock of 83.6% of FMCG income successful 2026, up from 82.6% successful 2025. In terms of growth, nutrient recorded an summation of 10.1% successful the archetypal two months, compared with 3.4% for wellness and quality products and 3.5% for household goods. The publication of nutrient to wide turnover maturation is decisive, arsenic it absorbs the largest stock of user spending.

A person look astatine idiosyncratic categories shows peculiarly strong maturation rates for frozen foods (+8.8%), snacks (+10.1%), non-alcoholic beverages (+7.5%), and dairy products (+8.5%). By contrast, much mean maturation is observed successful categories such arsenic idiosyncratic attraction products (+1.7%) and household goods, which are expanding astatine astir 2%–3%.