Supermarkets: Higher sales in Q1 – Private label products increase their “share”

Organized nutrient retail (stores implicit 100 sq.m. crossed mainland Greece, Crete and the Ionian and Aegean islands) remained connected a maturation trajectory successful the archetypal 4th of 2026.

According to the latest information from NielsenIQ, the total FMCG marketplace successful nutrient retail posted a 6.6% summation successful income by value from December 29, 2025 to March 29, 2026. Growth was chiefly demand-driven, arsenic reflected successful a parallel emergence successful income volumes (+4.7%). Food and beverages were the main maturation engine, accounting for much than fractional of total FMCG income value and signaling a 7.4% increase. Non-alcoholic beverages, dairy products and snacks made a notable publication to this expansion.

Other FMCG super-categories besides moved higher—personal attraction and hygiene roseate by 3.8%, while location attraction accrued by 3.2%—confirming the broad-based momentum of the market.

Stronger maturation successful Crete and the islands

By channel, hypermarkets outperformed the marketplace average, expanding by 11.6%. Geographically, Crete and the islands stood out, posting importantly higher maturation rates than the nationalist average, astatine 9.6% and 8.6% respectively, compared with the aforesaid play successful 2025. Online income continued to summation crushed successful organized retail, rising by 21.6% successful value terms and importantly outperforming carnal stores, which grew by 7.8%. The online channel’s stock of total marketplace income reached 3.4%, with peculiarly strong contributions from categories such arsenic cleaning products, babe attraction and non-alcoholic beverages.

Private statement stock rises

The archetypal 4th of 2026 was besides marked by an summation successful the stock of backstage statement products, which reached 24.6% of total income value. At the aforesaid time, promotions continued to decline, falling to a historical debased of astir 40% for branded FMCG products, reflecting the interaction of the sector’s codification of behaviour connected suppliers’ promotional strategies.