International question from the United States and Canada is astatine an all-time high, according to MMGY’s caller 2025 Portrait of American & Canadian International Travelers™ study. Travelers are showing beardown intent to instrumentality aggregate trips abroad, with a greater accent connected information and authentic experiences than connected cost.
Americans are readying an mean of 2.8 planetary trips successful the adjacent 2 years, portion Canadians are readying 2.2. Americans’ planetary question spending accrued 10% compared to past year, portion Canadians are holding their spending levels steady.
“Demand for question remains strong, contempt user uncertainty. This is peculiarly evident successful the hunt for planetary experiences,” notes Craig Compagnone, president of the Americas astatine MMGY Global.
Key findings:
Political clime and security: Political stableness and information surpassed outgo arsenic the apical factors successful choosing a destination. 34% of Americans said they had changed their plans owed to tariff issues, portion 26% canceled trips. In Canada, 23% are little apt to question to the U.S. successful the adjacent 3 years.
Cruises connected the rise: The popularity of water cruises accrued by 12 points – to 78% for Americans and 61% for Canadians. Younger travelers are turning to much adventurous destinations (Africa, Asia), portion older travelers are choosing Europe and the Caribbean.
Combining concern and leisure travel: 88% of Americans and 78% of Canadians widen concern trips for leisure, creating opportunities for destinations and hotels that conscionable this need.
Travel advisors return: The complexity of question is expanding the request for quality guidance. 66% of Americans accidental they volition usage a question cause wrong the adjacent 2 years – up from 49% past year. This inclination is driven chiefly by Millennials.
Premium question is connected the rise: 34% of Americans present routinely alert concern oregon archetypal class, up from 25% successful 2024. Despite investing successful luxury experiences, 8 successful 10 volition judge connecting flights for amended prices.
The survey was conducted successful July 2025 among 2,064 high-income individuals from the U.S. and Canada who had traveled astatine slightest erstwhile extracurricular North America and the Caribbean successful the past 3 years. About fractional of respondents had a household income exceeding $100,000, with 7% earning much than $250,000.
- MMGY Global is the world's starring integrated selling steadfast specializing successful the travel, hospitality and manner industries.
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