Has Amsterdam banned meat adverts to avoid offending Muslims?

Published on 11/05/2026 - 11:56 GMT+2

André Ventura, the person of Portugal’s far-right Chega party, precocious claimed that the Dutch superior has banned nutrient adverts due to the fact that they could beryllium seen arsenic violative to Muslims.

In this station connected X, Ventura published a video of himself reacting to a header that says Amsterdam has prohibited specified adverts successful each nationalist places, and helium says successful the clip that it shows Europe is descending into madness.

"Please spot the constituent of insanity we're reaching, this is successful Europe," Ventura says successful the clip. "Meat adverts, for immoderate benignant of meat, are forbidden successful nationalist spaces due to the fact that Muslims get offended due to the fact that they supposedly don't devour nutrient and don't privation anyone other to devour nutrient oregon spot nutrient ads."

"Look astatine this, it's happening present successful Europe," helium continues. "If we don't halt this successful time, this is going to devour america alive, it's going to marque america disappear, it's going to marque america beryllium ruled implicit successful the future. Wake up. This is successful Holland, but soon it volition beryllium present successful Portugal. Wake up."

While it is existent that Amsterdam has banned nutrient adverts, it has thing to bash with not wanting to offend Muslims.

The metropolis became the world's archetypal superior to prohibit nationalist adverts for some nutrient and fossil substance products connected 1 May, getting escaped of ads for airlines, cruises, meat, food and different products successful the process.

The determination was made to bring Amsterdam successful enactment with the section government's biology targets, which see making the superior c neutral by 2050, and for residents to halve their nutrient depletion successful the aforesaid clip frame.

The approved text says advertizing fossil substance and nutrient products normalises high-carbon lifestyles incompatible with clime targets — it doesn't accidental thing astir Islam anywhere.

The livestock manufacture is liable for astir 15% of the world's planetary greenhouse emissions, according to researchers, though much caller analyses person enactment this full person to 12%.

Several nutrient and question manufacture groups person criticised Amsterdam's determination arsenic paternalistic and overly restrictive for consumers.

As the measurement was speedy to beryllium brought successful aft being approved successful January, determination is inactive immoderate leeway for companies to instrumentality down immoderate posters and signage advertizing fossil substance and nutrient products. The authorities accidental that they volition lone commencement handing retired fines for non-compliance from 2027 onwards.

Nevertheless, on-site and shopfront advertizing is inactive allowed, truthful places specified arsenic supermarkets and butchers' shops volition inactive beryllium capable to beforehand their products arsenic normal.

While Amsterdam is the world's archetypal superior to bring successful fossil substance and nutrient advert bans, it's not the archetypal city, adjacent successful the Netherlands.

Haarlem was the archetypal metropolis successful the satellite to bash so, with its prohibition coming into effect successful 2024, and different Dutch cities since pursuing suit. Meanwhile, places specified arsenic The Hague, Stockholm successful Sweden, Geneva successful Switzerland and Bristol successful the UK person heavy restricted oregon outright banned fossil substance advertizing only.

Returning to the mendacious assertion shared by Ventura, Islam does not person a broad prohibition connected eating meat, arsenic helium implied.

Traditional Islamic instrumentality says that Muslims can't devour pork and carnivorous animals, for example, but that different nutrient tin beryllium consumed arsenic agelong arsenic it's prepared according to halal requirements.