Greek Tourism 2025: Shorter, Closer, Last-Minute

Greek tourism continues to beryllium a captious pillar of the nationalist economy, and the 2025 play erstwhile again highlights its resilience. Greek travelers are progressively opting for adjacent destinations and shorter breaks arsenic a mode to negociate expenses, with islands adjacent to Attica signaling beardown demand.

According to booking information from the ferry hunt and preservation level Ferryscanner for June–August 2025, the astir fashionable choices this summertime were Tinos, Paros, Mykonos, Aegina, and Naxos.

Aegina connected the Rise, Premium Spots Lose Ground

The astir striking alteration compared with 2024 was the emergence of Aegina, which entered the apical 5 destinations, displacing Syros, with a year-on-year summation of 12.65%. Other adjacent and budget-friendly islands besides surged: Agistri soared by 13.46%, Kythnos grew by 5.5%, and Kea by 2.05%. Mykonos, contempt its premium profile, besides posted maturation of 5.82%.
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By contrast, high-end destinations saw declines. Santorini registered a driblet of 5.33%, with caller seismic enactment cited arsenic a imaginable deterrent. Chania successful Crete experienced a steep autumn of 26.54%, portion Heraklion managed a humble increase, pointing to a displacement of involvement wrong Crete itself.

Shorter Holidays Dominate

The duration of holidays continues to shrink. Nearly 1 successful 2 travelers (49.2%) chose a getaway of conscionable 1–3 days this year. Trips lasting 4–6 days accounted for 35.6%, portion longer holidays of 7+ days fell to lone 15.2%. This signifier underscores the increasing penchant for predominant but little “short breaks.”

Last-Minute Decisions Become the Norm

Last-minute booking has go the ascendant habit. Almost six successful 10 Greeks (59.3%) booked their travel wrong the last week earlier departure, up from 56.9% successful 2024. An further 12.2% booked wrong 2 weeks, and different 15.2% wrong a month. Overall, astir 87% of reservations were made little than a period earlier departure, portion lone 13.3% were planned further successful advance.

This information points to a wide trend: the immense bulk of Greek travelers present determine astatine the past minute, a behaviour that is becoming much entrenched with each passing year.

Source: tovima.com