Greece Among Top European Destinations for Wine Tourism

Credit: Greek Reporter

Wine tourism successful Greece and crossed Europe is experiencing a important surge, fueled by a caller procreation of travelers aged 18 to 44 who question authentic experiences that blend wine, gastronomy, and culture. A survey by TUI Musement recovered that implicit 91% of respondents are highly funny successful wine-focused travel.

In response, TUI Musement has created the archetypal European Wine Tourism Index, ranking destinations based connected nonsubjective criteria specified arsenic vineyard area, the percent of Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) wines, accumulation volume, and planetary awards.

The methodology uses information from reputable sources similar Eurostat, the International Organization of Vine and Wine (OIV), and the Decanter World Wine Awards 2025.

Greece’s ascent to the apical tier

The astir notable uncovering for Greece is its awesome emergence to 5th spot connected the index, positioning it arsenic a dynamic and emerging unit successful European vino tourism. While France, Italy, and Spain stay dominant—with France astatine the apical (85.2/100) and Italy and Spain adjacent behind—Greece is establishing itself arsenic a compelling alternate for travelers seeking a antithetic benignant of vino journey.

France, ranked first, is simply a benchmark for vino tourism with iconic regions similar Champagne, Burgundy, and Bordeaux, which expertly harvester history, expertise, and innovation. Italy follows successful second, distinguished by its immense fig of PDO/PGI wines and precocious production, offering affluent vino routes from Tuscany to Puglia.

Spain, successful third, boasts the largest vineyard country successful the world, showcasing a divers scope of wines from the classical Rioja to the unsocial volcanic wines of Lanzarote.

A caller question of European vino destinations

Beyond the accepted powers, a caller radical of countries is gaining momentum:

Portugal (4th): Celebrated for its Douro Valley and internationally recognized Port wine.

Greece (5th): Distinguished by its remarkable indigenous grape varieties, specified arsenic the achromatic Assyrtiko and the reddish Liatiko. These grapes transportation a profound humanities and taste legacy, offering travelers an unparalleled sensation of the country’s past winemaking tradition.

Germany (6th): Known for the chill elegance of its Riesling wines from the Rhine region.

Romania (7th): A rising prima with dynamic reddish wines from the Dealu Mare region.

Hungary (8th): Famous for its UNESCO-protected saccharine Tokaj wines.

Austria (9th): Combines breathtaking earthy quality with fantabulous wines from the Wachau Valley.

Bulgaria (10th): Reviving its past Thracian vino traditions.

The maturation of vino tourism underscores a displacement successful traveler preferences toward authentic, multi-sensory experiences. From the world-famous champagnes to the volcanic wines of Santorini, wine-focused trips present connection much than conscionable a tasting; they supply a deeper transportation to a destination’s culture, history, and landscape.

With this inclination gaining momentum, Greece’s unsocial terroir and humanities individuality are perfectly positioned to pull a caller procreation of discerning travelers.

Related: The Cretan Who Made Greek Wines Famous successful Florida