Consumer survey astir the purchases they mean to marque during Lent was conducted by the Retail Research Institute arsenic portion of its trend recognition exercise.
The survey was conducted from April 2 to April 8, 2026, with the information of 800 consumers from each implicit Greece.
The bulk of respondents (47%) accidental they accelerated during Holy Week (this percent whitethorn beryllium higher if we besides see the 22% who accidental they accelerated lone sometimes). According to the study, this the percent has decreased compared to erstwhile years. In 2026, successful a corresponding IELKA survey, 69% of the colonisation stated that always accelerated during Holy Weekand 20% – sometimes. In total, 12% accidental they accelerated during Lent, and wide during each fasts during the year only 12% of respondents assertion to fast.
The IELKA study estimates that 3% of retail nutrient sales, i.e. astir 550 cardinal euros, are related to dietary trends and depletion habits during the fasting period. 55% judge that fasting (unloading the body) is very beneficial for health.
At the aforesaid time, successful the discourse of the study, it was recorded a scope of topics related to user habits and health/wellbeing issues, arsenic well arsenic nutrition during fasting periods.
Specifically, 33% accidental that “they bask fasting.” 55% judge fasting is healthy, though 18% judge it promotes weight summation and 14% judge it promotes weight loss. 34% of the colonisation judge that their dieting during this peculiar fasting play is much costly (they spend much wealth than usual). 27% person trouble uncovering food, 14% find it hard to devour other food, and 22% consciousness stressed astir eating properly. 20% are switching to plant-based repast replacements, 14% are choosing “ready-made solutions” (prepared foods) and canned goods, and yet 7% are expanding the fig of nutrient transportation orders.
When it comes specifically to foods that consumers are accustomed to (during fasting), the top trouble seems to originate with food (76%), dairy products (62%) and sweets (52%). On the contrary, with food and nutrient starvation they look less difficulties – 34% and 45%, respectively, and lone 10% and 16%, respectively. report large difficulties.
Products with the highest frequence of depletion during the fasting period – These are fruits and vegetables, salads, consumed astir daily, followed by nuts, pasta and food (about twice a week).
As for the appraisal of specific points of sale, supermarkets showed the champion results (in terms of variety of products for fasting) – 75% and redeeming wealth – 58%. They are followed by nationalist markets with 15% and bakeries with 29%.
In terms of the constituent of merchantability that consumers astir “identify with their diet” during Lent, the supermarket is chosen by 62% of the population, the convenience store by 15% and the bakery by 7%. Visiting a supermarket is considered the fastest and easiest way to bargain goods, arsenic stated by 76% of the population, followed by a street marketplace with 15%.
Greek (GR) · 
English (US) ·