Wine tourism successful Europe is connected the rise, with the younger procreation of travelers, aged 18 to 44, showing peculiar involvement successful experiences that harvester wine, gastronomy and culture. According to a survey by TUI Musement, implicit 91% of respondents said they were powerfully funny successful wine-focused travel.
Taking vantage of this trend, TUI Musement presented the archetypal European Wine Tourism Index, an analytical ranking of vino destinations based connected nonsubjective criteria: the country of vineyards, the percent of wines with Protected Designation of Origin (PDO) oregon Geographical Indication (PGI), the fig of recognized wines, the measurement of accumulation and planetary awards. The methodology is based connected information from Eurostat, the International Organization of Vine and Wine (OIV), the European registers and the Decanter World Wine Awards 2025.
- It is noteworthy that Greece is successful 5th place, arsenic you volition work below.
France astatine the top
France takes archetypal spot with a people of 85.2/100, remaining a notation constituent for vino tourism. Destinations specified arsenic Champagne with its underground cellars-UNESCO monuments, Burgundy with its unsocial terroirs and Bordeaux with its historical châteaux and celebrated wines, beryllium wherefore the state combines history, know-how and innovation.
Italy and Spain: The powers of the South
Italy follows successful 2nd place, lasting retired for the largest fig of PDO/PGI wines and precocious production. From the hills of Tuscany and the Piedmont of Barolo, to Puglia with its dynamic reds, the state offers affluent vino routes.
Spain, successful 3rd place, has implicit 900,000 hectares of vineyards, with 97% dedicated to PDO/PGI. From the classical Rioja and Ribera del Duero to the sherries of Andalusia and the volcanic wines of Lanzarote, Spain combines a assortment of flavors and landscapes.
New players connected the vino tourism map
Beyond the 3 large powers, different European countries are besides picking up speed:
Portugal (4th): Douro Valley, accepted estates, internationally recognized Port.
Greece (5th): Indigenous varieties specified arsenic Assyrtiko and Liatiko, with a beardown humanities and taste imprint. Assyrtiko and Liatiko are 2 antithetic Greek grape varieties, Assyrtiko is simply a achromatic assortment from Santorini, known for its dry, mineral achromatic wines with aging potential, portion Liatiko is simply a reddish assortment grown chiefly successful Crete, producing wines with dried effect aromas and a peppery character.
Germany (6th): Rhine and Riesling, chill and elegant wines.
Romania (7th): Dealu Mare, dynamic reddish wines.
Hungary (8th): Tokaj, saccharine wines-symbols, protected by UNESCO.
Austria (9th): Wachau Valley, a operation of earthy quality and fantabulous wines.
Bulgaria (10th): Revival of vino contented since the clip of the Thracians.
Young travelers are driving the change
The displacement towards vino tourism reflects younger travelers’ tendency for authentic, multi-sensory experiences. From the champagnes of Campania to the volcanic wines of the Canary Islands, vino trips are not constricted to tastings: they connection stories, civilization and landscapes that item the diverseness of Europe.
With the inclination gaining momentum, much and much destinations are investing successful caller experiences, specified arsenic vineyard tours, harvest festivals and themed tastings, making vino tourism 1 of the astir dynamic forms of thematic tourism connected the continent.
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