Airbnb Performance Stabilizes in Greece – What August Shows for Athens

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The latest AirDNA information shows a continuation of the record-breaking inclination for the European short-term rental market, with the full fig of listings reaching 4.16 cardinal (+2.8% from past year), with a grounds fig of nights for which determination was request (66.2 million, +3.6%) and with the occupancy complaint remaining unchangeable astatine 73.5%, contempt a flimsy driblet successful prices per night. However, the dynamics of bookings are somewhat slowing arsenic overnight bookings decreased by 0.4%.

Greece remains astatine the halfway of this maturation path, which maintains its momentum successful Europe. In August, proviso accrued by 4.9% year-on-year, portion request accrued by 5.2%, starring to a flimsy driblet successful occupancy (-0.5% year-on-year, to 70%).

In presumption of mean regular rate, Greece is among the 3 countries with the largest alteration successful August (-2.5%), adjacent to France (-4.6%) and the Czech Republic (-5.3%), with the ADR successful our state reaching 201 euros. On the contrary, the healthiest summation successful Europe was recorded by the United Kingdom (+4.4%), Spain (+3.7%), the Netherlands (+3%) and Ireland (+2.7%).

At the European level, the mean regular complaint (ADR) fell by 0.3% to 171.12 euros, and the gross per disposable country (RevPAR) remained unchangeable astatine 125.85 euros. In Greece, the RevPAR stood astatine 142 euros. Northern and Central European countries specified arsenic Norway, Poland and the Czech Republic recorded double-digit maturation rates, portion coastal tourer markets specified arsenic Marbella and Dubrovnik saw RevPAR successful Europe. Demand for Oktoberfest is 9.5% higher than past year, showing optimism for the autumn season, contempt the expanding inclination of travelers choosing much economical accommodation options.

In Athens, listings soared by 11%, with request rising by 5%, creating a impermanent imbalance that led to a alteration successful occupancy. Nevertheless, the wide representation for the full summertime remains positive: overnight stays for which determination was request accrued by 6.4%, proviso accrued by 5.2%, and occupancy managed to emergence somewhat by 0.6%, to 65%, confirming the resilience of the capital. At the aforesaid time, the mean regular complaint stood astatine 110 euros and the gross per disposable country astatine 72 euros.

Overall, proviso successful Europe successful August 2025 continued to slow, and it was the 2nd period successful 2025 to spot an summation of little than 3%, akin to that recorded successful February and March 2022.

New listings fell by 10% successful August 2025, compared to the aforesaid period successful 2024, continuing the corrective inclination that began successful precocious 2024 aft peaking successful 2023 and aboriginal 2024. Norway (+16.7%), Czech Republic (+14.6%) and Finland (+12.9%) had double-digit maturation rates successful caller listings, while, successful contrast, Spain (-2.9%), Croatia (-2.1%) and Italy (-1.1%) recorded the largest declines.

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