15 Greek destinations gain their own cultural brand

The task “Cultural Masterplans” was presented astatine the Ministry of Culture. For the archetypal clip successful Greece, 15 cities and islands successful Eastern Macedonia, Thrace, the Eastern Aegean, and Thessaloniki volition get their ain Cultural Masterplan: Ikaria, Samos, Chios, Lesvos, Limnos, Leros, Kos, Rhodes, Xanthi, Komotini, Alexandroupolis, Drama, Kavala, Soufli, and Thessaloniki.

The task was implemented with backing from the Recovery and Resilience Fund and the Ministry of Culture, done the Directorate for the Development of Contemporary Creativity. The studies were carried retired by 3 world institutions: Aristotle University of Thessaloniki, the University of the Aegean, and the Institute of Regional Development of Panteion University, with afloat world independency and successful collaboration with section communities. The full fund amounted to €592,031.08, funded by the Recovery and Resilience Facility.

The Cultural Masterplans are not conscionable a grounds oregon mapping of existing taste activity. They are a strategical improvement instrumentality that aims to integrate civilization into broader determination and section planning. For possibly the archetypal time, technological knowledge, creativity, and section communities travel unneurotic with the extremity of creating a caller exemplary of taste improvement wrong the model of sustainable growth. Beyond mapping the taste field, the Masterplans question to afloat illustration the taste scenery of each region, signifier an individuality (brand) linking humanities representation with modern creativity, make strategical directions for utilizing taste resources, link civilization with the system to execute sustainable section growth, fortify societal cohesion done assemblage participation, and found a database and proposals that volition service arsenic a notation constituent for aboriginal actions, partnerships, and funding. In this way, civilization is treated not lone arsenic representation and creation, but besides arsenic a catalyst for development, innovation, and outward-looking growth.

Minister of Culture Lina Mendoni stated:
“With large pleasance we presented contiguous the task implemented by the Ministry of Culture successful collaboration with 3 of our country’s world institutions, concerning taste masterplans that absorption chiefly connected modern civilization and embody the halfway argumentation we person followed since 2019: merging taste practice with modern creativity. Culture is simply a nationalist societal good, a instrumentality of societal cohesion, but besides a instrumentality of sustainable economical maturation and outward projection. This is simply a task with a wide developmental focus, of strategical importance, aimed astatine contributing to a caller exemplary of taste improvement wrong the model of sustainability.”

She emphasized that, for the archetypal time, the strengths of modern civilization successful 15 cities and islands successful Eastern Macedonia, Thrace, and Thessaloniki person been mapped, offering section communities a technological instrumentality to item each place’s identity, fortify determination cohesion, and laic the foundations for sustainable taste improvement and planetary visibility.

Deputy Minister of Contemporary Culture, Iason Fotilas, added:
“This task consistently reflects the holistic attack outlined by Minister Lina Mendoni, which we systematically instrumentality crossed each areas of the Ministry. It goes beyond simply signaling and mapping the taste landscape. In reality, we are creating and providing nine with a readying tool, a database and proposals connected which aboriginal actions, collaborations, and backing tin beryllium based. Here, civilization is treated not lone arsenic instauration and memory, but besides arsenic a operator of development.”

The task successful numbers

15 Cultural Masterplans

3 Universities

50 Researchers

157 Interviews

2,250 Questionnaires

27 Participatory workshops / absorption groups

4 Conferences

Next steps

To disseminate the results, 4 hybrid conferences (in-person and livestreamed) are scheduled:

Komotini, 7 October 2025

Lesvos, 21 October 2025

Rhodes, 4 November 2025

Thessaloniki, 11 November 2025

During these events, the Masterplans of the respective regions volition beryllium presented successful detail, with the purpose of continuing dialog and ensuring progressive information of section communities.

With the completion of the 15 Cultural Masterplans, the Ministry of Culture delivers to Greece’s regions and municipalities an important instrumentality of taste improvement policy.

This task contributes to taste sustainability, strengthens determination cohesion, and tin service arsenic a exemplary for strategical taste readying crossed the full country.